Written: Content done properly

Author: Gary Reid
21st April 2021
Content / Copywriting / Search / SEO

Written is We are Polymers content and copywriting service. We provide copywriting services to brands to build out on-site content hubs and provide material to external sites. The written word is still a huge part of the online value exchange and those brands that excel in writing content that performs can gain a competitive advantage.

You can call us on +44 20 3920 7456 or email us at contact@wearepolymer.com to set up a free strategy session.

Written has four key parts

CONTENT HUB STRATEGY

The first step is to ensure you have a focussed strategy for your content hub and that require;

Personas: Develop profiles of up to 3 consumer types that we are going to try and attract with content, this can be demographic, interest groups, buying habits etc.

Themes & keywords: Once you have developed personas you need to identify keywords and themes to base the content around.

Once you have personas, themes and keywords you need copy that performs 3 duties:

  • Attract. The content has to attract the personas mapped out in the strategy
  • Engage. Once they are visiting the site the content has to engage them to take action.
  • Enhance. The content has to enhance the brand, helping to build awareness and drive consideration.

To be able to do this of course you need sector experience.

SECTOR EXPERIENCE

With two decades of experience in online marketing, we have unrivalled experience, in fashion, retail, luxury and travel. Working with some of the world’s biggest brands.

IDEATION

The skill in coming up with ideas for content lies in knowing what questions to ask, what are the burning questions your clients are asking, what entertains, what engages, what’s their priorities, the burning issues of the day.

SKILLED COPYWRITERS

We have hundreds of freelance writers with experience across the main verticals, retail, fashion, luxury and travel. Using a team briefed with your strategy and values we can quickly create a calendar for content to make sure your site is relevant, fresh and engaging. These are copywriters who know how to write an engaging story, not just a few paragraphs of keyword-stuffed link bait.


GET IN TOUCH FOR A FREE STRATEGY SESSION ON WRITTEN’S LANGUAGE SERVICES

You can call us on +44 20 3920 7456 or email us at contact@wearepolymer.com to set up a video call.


WE ARE POLYMER’S 5 KEY SERVICE DIVISIONS

Written is one of 5 key service offerings from We are Polymer, all have been developed to be better, faster cheaper and you can download our report on this approach here.

Advantage

Advantage is our service offering for mature brands looking to activate sales online in highly competitive markets you would be part of Advantage our specialist PPC and paid social division. Where driving efficient sales across Google, Bing, Facebook, Instagram and Twitter are paramount to harvesting demand. Find out more about Advantage here.

Marketplace

Marketplace is We are Polymer’s end to end shopping feed service including our Google partnered comparison shopping service, ModaCompris.com, that enables you access to CPC discounts across European countries on Google’s shopping service. Find out more about Marketplace here.

Horizon

Horizon is the specialist language division of We Are Polymer. Horizon aims to simplify international online marketing, making it easy to identify demand, build a plan, launch a trial and roll out a full-scale campaign to activate sales in international markets. Find out more about Horizon here.

Written

Written is We are Polymer’s content and copywriting service. We provide copywriting services to brands to build out on-site content hubs and provide material to external sites. The written word is still a huge part of the online value exchange and those brands that excel in writing content that performs can gain a competitive advantage. Find out more about Written here.

Fortify

Fortify is our specific service to support those brands who are looking to in-house paid search. Taking paid search in-house can be a difficult task and through working with clients who have taken search in-house we have been able to put together a set of services to help make the process work smoothly. Find out more about Fortify here.


BETTER, FASTER, CHEAPER

Our report on getter better, faster, cheaper agency services is a manifesto for a better agency, built on principles that drive growth for clients in real terms. Download your free copy of the report here.

POSTED IN: Content - Copywriting - Search - SEO