Support for your in-house PPC, Paid Social and Amazon teams

Ask Polymer

If you run PPC or Paid Social in-house then Ask Polymer is for you, we provide tailored support as and when needed as well as access to agency technology.

The in-house dilemma

You moved in-house to get closer to the operations side, have more influence, save costs, have control, own the data and make marketing decisions closer to business strategies and objectives.

But it’s not always easy!

You can lose industry context that the agency provided, you can lose specialist depth as you can’t have the multiple ‘heads of’ like an agency can, and you can be left stranded with little support from the platforms and no way of judging the merit of what the platforms might recommend and finally trying to wrangle lots of data from many different platforms into one usable report can be very time-consuming if not impossible, leaving you flying blind.

This is why we created ‘Ask Polymer’ a specialist service to provide support to in-house PPC, Paid Social and Amazon teams.

Why use We are Polymer to help your in-house team?

Platform Insights

We are Google Premier Partners, this allows us access at the highest level and we can use this to help solve problems. We are also partners with Meta, TikTok and Amazon

Depth of Knowledge

Sometimes an in-house team doesn’t have seasoned specialists at every level, for every platform, because it would become cost-inefficient, Ask Polymer allows you to tap into that whenever needed.

Contextual Clarity

We work across many clients, in industries we know and understand, and this allows us to provide a wider context for you on tactics and strategies.

Process & Training

Agencies exist around process and tapping into an agency’s processes can help streamline your in-house operations and aid effectiveness

Data Wrangling

As we have our own technology platform it’s simple for us to import cross-platform data and provide you with bespoke, daily updated reports and feeds

Consultancy

Access over 1 billion Pounds of online marketing experience to help build your online strategy. All packages come with a pre-defined amount of monthly consultancy so you are never left wondering what to do next.

We cover the following platforms

What in-house services are included?

Audit and
Review

The first stage of working with us includes an initial audit and review of all your PPC and Paid Social activity. This is delivered in a detailed action plan. This review is then carried out every 6 months

Strategic
Consultancy

This can be anything from creating roadmaps, media plans, growth plans, training and help setting objectives. Our agency has over £1 billion experience that you can call upon.

Comprehensive Automated Reports

Once we have connected your accounts to our MCC and Business Managers will begin to import your data every day. This will be then combined into two reports, a daily run-rate and a looker studio report for a more deep dive view of the data

Automated
Alerts

We build custom alerts specifically for your brand and then our platform automates these predictable tasks, saving you hundreds of hours per month and giving you a reliable foundation of best practice.

Operational
Questions

Each plan comes with some hours of consultancy and you can use this to ask questions using our help desk system, you can submit questions to the team, and the time to reply is deducted from your consultancy hours

Feed
Optimisation

We take your raw feed and add custom rules to optimise it, we then output the feed ready for Google and Meta. Simple changes to titles, descriptions, and categories can make a huge difference in impression share and CTR

Get the support you need when you need it and always have access to unified data on PPC & Paid Social performance

Ask Polymer pricing and feature table for in-house PPC and Paid Social
Start-up £199 monthly

Best Value

Business £399 monthly
Enterprise £Custom monthly
In-house team support
In-house team support Feature is included. Feature is included. Feature is included.
Platforms
Platforms Google & Meta Google, Bing, Meta, TikTok, Amazon Custom
Number of websites
Number of websites 1 1 Custom
Number of countries
Number of countries 1 1 (more available as an extra) Custom
6 monthly audit
6 monthly audit Feature is included. Feature is included. Feature is included.
Combined spend
Combined spend Up to £10k per month Up to £100k per month Over £100k per month
Number of seats*
Number of seats* 1 3 Custom
Consultancy hours**
Consultancy hours** 4 hours 8 hours Custom
Automated reports
Automated reports Feature is included. Feature is included. Feature is included.
Tracking & analytics support
Tracking & analytics support Feature is not included. Feature is included. Feature is included.
Automated Alerts (standard)
Automated Alerts (standard) Feature is not included. 56 Standard alerts (Google, Amazon & Meta) 68 standard (Google, Meta, TikTok, Snapchat, Amazon)
Automated Alerts (custom)
Automated Alerts (custom) Feature is not included. Feature is not included. Feature is included.
Feed optimisation
Feed optimisation Available as an extra Available as an extra Feature is included.
Pay by invoice
Pay by invoice Feature is not included. Feature is not included. Feature is included.
Holiday cover***
Holiday cover*** Available as an extra Available as an extra Available as an extra
Dedicated Account Manager
Dedicated Account Manager Feature is not included. Feature is not included. Feature is included.

All prices plus VAT
* A seat is one email address/person who is allowed access to the ‘ask a question’ system, if you have a team you may need more than one seat
** Consultancy hours can be used for strategic tasks or asking operational questions.
*** For an agreed extra cost we can provide holiday cover

Start-up
£199.00 every month

Providing support to small in-house PPC & Paid Social teams, includes 1 seat

Subscribe

Choose your plan

Growth Plan
£399.00 every month

Providing support to growing in-house PPC & Paid Social teams, includes 3 seats

Subscribe

£Custom

Providing support to large in-house teams

 

Save hours every day with 68 automated alerts

Our alert system saves you time.

We download your account data every day, and then automatically run a set of scripts (alerts) on that data.

The output is shown as a traffic light system on a dashboard.

It saves you hours every day, doing the mundane, predictable tasks that eat away at efficiency.

Alerts can be used to discover insights and detect anomalies.

In the table opposite you can see the standard alerts, the PPC, Meta and Amazon alerts are included in the Business plan, and the rest are in the Enterprise plan.

On Enterprise plans we build custom alerts for you, specifically for your brand and then our platform automates these predictable tasks, saving you hundreds of hours per month and giving you a reliable foundation of best practice.

Watch the video below to understand how the alert system works

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We are Polymer Alerts
Alert Function
PPC
PPC Ad disapprovals
PPC
PPC Ad doesn't contain Brand term
PPC
PPC Adgroups with no live ads
PPC
PPC Search Ads Not Opted Into Search Partner Network
PPC
PPC Microsoft Ads Audience Network Opted In
PPC
PPC Brand Pure KWs with 0 Impressions (kw level)
PPC
PPC Keyword Impression Share Drop > 30% - Google Only
PPC
PPC Brand or Generic KWs in wrong adgroup
PPC
PPC Broad Match Keywords Live In Phrase Or Exact Campaign
PPC
PPC Broad Match Keyword Outbidding Exact Match
PPC
PPC Campaigns capping budget
PPC
PPC Quality Score Less Than 6
PPC
PPC Converting Search Queries Not targeted as keywords
PPC
PPC Keyword Spend Increased By +80% Day On Day
PPC
PPC Campaign Spend Increased By +80% Day On Day
PPC
PPC Keywords With < 30% Impression Share Driving Conversions Last 7 Days
PPC
PPC Keyword Disapprovals
PPC
PPC Keyword Avg. CPC Too High
PPC
PPC No final url on keyword level
PPC
PPC SQR Search Terms Cost > £10, No Conversions Last 7 Days
PPC
PPC Too few/many ads per adgroup
PPC
PPC Top Spending Non-converting Keywords
PPC
PPC Live Ads With 0 Impressions - Last 7 Days
PPC
PPC Ad groups in live campaigns receiving 0 impressions
PPC
PPC Keyword Avg. CPC Too High
PPC
PPC Shopping Products 70% Drop In Impressions Yesterday Vs Average For Last 7 Days
Amazon
Amazon Campaign Daily Budget Being Hit
Amazon
Amazon Sponsored Product ASINs With High Spend, No Sales Last 7 Days
Amazon
Amazon Live Ad Groups With 0 Impressions Yesterday
Amazon
Amazon Sponsored Product Keywords High Spend, No Sales Last 7 Days
Amazon
Amazon Order Defect Rate Warning
Amazon
Amazon ASINs Out Of Stock Being Targeted In Ads
Amazon
Amazon Late Shipping Rate Warning
Amazon
Amazon Customer Reviews Warning
Amazon
Amazon Listing Policy Defects Warning
Amazon
Amazon Seller Account Health Warning
Amazon
Amazon Keyword Bid Above Amazon Suggested Bid Last 7 Days
Amazon
Amazon Keyword Bid Below Amazon Suggested Bid Last 7 Days
Amazon
Amazon ASIN Quantity > 10 For Actively Targeted ASINs In Sponsored Product Ads
Meta
Meta Frequency Too High
Meta
Meta Ad disapprovals
Meta
Meta Adset live with no ads
Meta
Meta Campaign using lifetime budgets
Meta
Meta Campaign out of budget
Meta
Meta Ad_name does not contain a date
Meta
Meta High ROAS, low frequency ad sets
Meta
Meta Remarketing campaign with ROAS < 2
Meta
Meta Campaign Impressions drop > 50% DoD
Meta
Meta CPM > 50% DoD
Meta
Meta Cost Per Session Spike TOF
Meta
Meta Low CPA ad sets
Meta
Meta Too many ads per ad set
Meta
Meta Top Spending Non converting ads
Meta
Meta Top Spending Non converting ad sets
Meta
Meta Cost per video view increasing
Meta
Meta Low Cost Per Ad Recall
TikTok
TikTok Ad Naming Convention Missing Date
TikTok
TikTok Prospecting Ad Groups with no negative audiences
TikTok
TikTok Automatic Placements Opted In
TikTok
TikTok Ad CTR Declining
TikTok
TikTok Top Spending Non converting ads
TikTok
TikTok Low CPA ad sets
TikTok
TikTok CPM increase > 50% DoD
TikTok
TikTok Campaign CVR drop > 50% DoD
Snapchat
Snapchat Top Spending Non converting ads
Snapchat
Snapchat Ads With High Swipe Up Rate & Low Cost Last 7 Days
Snapchat
Snapchat Campaign Spend Increased > +50% DoD
Snapchat
Snapchat Remarketing campaign with ROAS < 2