Polymetrics®
Proprietary technology for Marketplaces, PPC & Paid Social that helps you break the cycle of being let down by agencies
Detect, Discover, Optimise, Report.
Through activating over a billion pounds of online media we found 3 things high-performance accounts have in common and we built Polymetrics so you can tap into them.
3 Things High Performance Accounts Have In Common
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Brilliant Basics
You need more than just a great team to do this because brilliant basics are time-consuming, mundane tasks that just get forgotten and missed, so we automated the checks across all platforms - Google, Bing, Facebook, TikTok, Snapchat, and more. Every day our technology runs hundreds of scripts to automate the predictable tasks and provide analysts with a dashboard of actions.
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Data on Demand
Brands that were struggling to get efficient performance always struggled with data, they were working from outdated monthly reports that didn’t give any insight. We solved that with daily auto updated reports built for your brand and your team. Giving you the data you need when you need it. No more out of date monthly reports.
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Optimised Product Feeds
Being able to optimise your product feeds for each platform is critical, successful brands can make instant changes whenever needed to ensure their feed is working flat out. We can take even the most basic feed, even Shopify’s feed with no URL and turn it into an effective sales driver. We can also give you a different feed for each platform so that nuances in platform needs can be handled.
Cross Channel Alerts
Get over 100 daily checks across all of the major advertising platforms and add your own custom alerts, written by us.
Discover insights automatically.
As your ad account grows and the ad platforms become more complex you need a quick, effective way of discovering paid search and paid social insights so you can boost the performance of your campaigns.
Every day our platform goes through all of your accounts looking for ways to improve performance and alerting you to them, for example
Ads with a high swipe up rate and low cost on Snapchat
Ads with a high ROAS and low frequency
High conversion rate and low impression share PPC ads
Save budget by identifying top spending keywords with no conversions
Detect anomalies.
Use our platform to automate predictable tasks on your accounts, saving you hundreds of hours per month and giving you a reliable foundation of best practice.
Find non-performing keywords
Get an alert when outdated ad copy exists
Find out if match types aren’t performing as expected
Detect wasted budget
Monitor KPI’s
And many more
Bespoke Shopping Feed Optimisation.
You know what you need, you just can’t get the I.T. department to prioritise the changes. Simple changes to titles, descriptions, and categories can make a huge difference in impression share and CTR, especially as Google rolls out more automation platform side.
Feed transformation can be done to your rules
Adding keywords and brand mentions to titles and descriptions
Optimise category names
Adding custom labels
Creating differentiated feeds for different platforms
Use our experts to help develop an optimisation strategy for your feed
Data in one place means reports are easy.
Our simple account connectors bring all of your data into one place meaning your daily and monthly reports are easy and timely.
Even difficult platforms such as Amazon are brought into one place so you get a single view across campaigns.
All are easily shared in Google Sheet and Google Data Studio format.