In this episode, Gary Reid is joined by Lucy and Jen to discuss Performance Max, an advertising format on Google. They cover topics such as the complexity of performance max, the importance of patience, the timing and planning of campaigns, the need for conversions and volume, the use of audience signals and assets, and the available bidding strategies. They also touch on the limitations of performance max, such as the lack of transparency and control, and the reliance on scripts for data insights.

In this episode, Gary Reid, Jen Grant, and Lucy McNeile discuss the structure of brand pages on Amazon

In episode 5 of WRP TV Gary, Lucy and Jen discuss their 7 point checklist to ensure your Amazon products are retail ready

We are Polymers alert system, part of Polymetrics, that WRP runs for clients and are available in our in-house packages. Gary discusses the importance of these alerts, the challenge of checking platforms manually daily, and how not checking the platforms can impact the performance of an account

In episode 3 of WRP TV the team discusses how easy it can be to lose the buy box on a product page of Amazon and the impact that will have. We also talk through some simple checks to see if you can rectify the situation and get the buy box back.

In episode 2 of WRP TV the team at We are Polymer takes you through some simple steps to identify potential competitor products you could use in your Amazon Ads strategy to build your market share.