PPC Robyn Smith PPC Robyn Smith

Demystifying Google's Consent Mode and Enhanced Conversions - All You Need to Know

If you are not already aware, Google updated their privacy policy in 2023 in order to provide further transparency and allow more users to trust the platform with their personal information. There were two major changes to this update, the first being that Google had made major revisions to sections on state data privacy laws, and the second being the research and development that is now allowing the company to use “publicly available” data to assist with their AI models.

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Amazon Ads Jen Grant Amazon Ads Jen Grant

Why aren't my products selling on Amazon?

Are you a seller on Amazon who’s been scratching their head over why your products aren’t flying off the virtual shelves? You’re not alone. Despite the massive reach and customer base of Amazon, many sellers struggle to make their products stand out from the competition. But fear not, because, in this article, we’ll be delving into the reasons why your products might not be selling on Amazon and providing you with practical solutions

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Lucy McNeile Lucy McNeile

How to optimise your Amazon Brand Store

Just like creating a brick-and-mortar store on the high street, on Amazon you want to build an engaging Brand Store in order to stand out from the competition and convert a high volume of browsing customers

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Lucy McNeile Lucy McNeile

Amazon Ads Best Practices

Amazon Advertising was only launched in 2018, but with its launch it brought Amazon into the world of search marketing solutions. Similarly to PPC on Google or Bing, Amazon vendors can show ads for their products on Amazon search results across relevant queries.

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