Unlock Your Amazon Sales Potential
Amazon Ads Agency
With 61% of consumers starting their search on Amazon you have to be there, otherwise your competition is picking off your customers. We’ve helped many retailers set up their Amazon presence and increase revenue at high ROAS, we can also do that for you. Take a look at our team explaining the basics of Amazon Ads here
Claim a free Amazon ads action plan
Let our experienced Amazon team put together an action plan on how you can increase revenue and profit through selling on the Amazon marketplace. We’ve already done this for these brands.
Our Amazon Marketing Services
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New Amazon Account Set Up Support
Whether it’s on vendor central or seller central, WRP can help you to set up the right selling account for your business, We can support in registering your brand through Amazon's brand registry as well as helping you decide whether to ship from your Warehouse or use Fulfillment by Amazon shipping.
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Product Listing Optimisations
We make recommendations on how to best optimise your product titles and descriptions for maximum discoverability on the Amazon SERP. It’s all about getting more clicks on your products. We can also make recommendations around images for listings.
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A+ Content
We know what really makes a product stand out on Amazon. The more information you can provide, the better, which is why we suggest the types of A+ content you should add to your product pages.
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Account Health Monitoring & Alerts
No need to wait until your sales drop to see if there is an issue with your account health. WRP has alerts that run daily to flag if there are any major issues with account health. We can also flag ASINs going out of stock.
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Amazon Sponsored Product Ads
Promote your products when users are searching for specific products or related products. Ads appear natively integrated into the search results page.
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Sponsored Brand Ads
Showcase your brand when users are searching for related products at the top of the results page & take users through to your brand store page.
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Brand Store Creation & Amazon SEO
We’ve created many stores for our clients on Amazon which can help to showcase all products, tell the brand story and make your brand a trusted place to buy from.
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Sponsored Display Ads
Reach users who aren’t already aware of your brand while looking for similar products. Increase brand awareness & consideration using display ads.
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Consolidated Reporting
No longer download separate sponsored product, sponsored brand and sponsored display reports. WRP combines them into one consolidated Lookerstudio report so you can easily see your data
If you are looking for a UK Amazon advertising agency, that can offer a full-service Amazon strategy & solution then get in touch below. You can watch our team discuss the main issues when going live with Amazon ads in the video here
Video Guide to Amazon Advertising
Here are some key takeaways from the video WRP TV Episode 1: A Guide to Amazon Ads
Google is becoming more challenging for retailers due to increased competition.
Only 75% of Amazon sellers utilize the advertising platform, providing more opportunities for retailers, because 98% of clicks are on ads
Ad spend on Amazon has increased by 27% in the last 12 months, so many retailers are starting to catch on to its importance.
To be successful needs Amazon SEO, retail readiness, well-formed product titles, descriptions, A+ content, high-quality images, and customer reviews
Watch more of our videos about the Amazon advertising platform
Battling for the buy box on Amazon
In episode 3 of WRP TV the team discuss the Amazon buy box and how it can be easy to lose it, making it almost impossible for people to buy your products on Amazon
The video raises many issues you may encounter when selling on Amazon, here’s just two discussed in the video
Make sure your product prices across your website, other marketplaces and Amazon match. If you are cheaper elsewhere you may lose the buy box on Amazon
Fulfilment, order defect rate, chargebacks and reviews all have an impact on the visibility of the buy box, just a 1% order defect rate can stop the buy box from appearing (quick tip: our tech Polymetrics® checks these every day and gives you an alert if any are flagged)
How Amazon Ads Can Drive Revenue: Amazon Prime Day 2023 Case Study
We achieved a 261% uplift in revenue and a 48% increase in ROAS for a beauty client across Prime Day 2023
In July 2023 we supported a beauty brand to grow its revenue and efficiency by capitalising on Amazon Prime Day. By building custom brand store pages for offers as well as specific sponsored product campaigns for ASINs running prime day deals, we were able to increase conversion rate by 61% period on period.
Finding the right Amazon PPC agency is important
According to the FTC (Federal Trade Commission*), 98% of clicks on the Amazon platform are on sponsored ads. Make sure you are working with a team who can make the most of your Amazon PPC campaigns and products
Why Amazon Marketplace is so important
Where US consumers start their search when shopping online, May 22
With over 300+ million users worldwide, Amazon is a platform where you can reach customers who are in-market for a specific product. In recent years, Amazon has overtaken traditional search as the starting point for shoppers to start their product searches. According to eMarketer, 61% of US searches in 2022 started on Amazon compared to 49% on traditional search engines so it’s really important that if you are an Amazon seller, your listings are optimised and the buy box is visible so you can sell as many products as possible.
2022 Launch of Amazon Brand Store and Amazon Ads
Are you missing out on potential revenue?
We added over 800 sales a month for a client by using Amazon Ads. The ROAS for this campaign is 4.3. Book a meeting to see if we can do this for you.
34.1% Increase in Sales
Why Amazon Ads
Running ads on Amazon can get your products in front of a new audience in a trusted environment. Customers are less likely to drop out of the checkout process as they trust Amazon with their payment details, which means more revenue for you! Traffic on the platform is also relatively cheap compared to traditional search CPCs.
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86% of UK shoppers have purchased on Amazon
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People shopping on Amazon have high purchase intent
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Compared to Google you can access very low CPC costs
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Not every retailer is using Amazon Ads, unlike Google search which can become saturated inflating CPC’s
How we approach Amazon Ads
SEO
At We are Polymer we help brands to optimise their product listings on Amazon to get them further up the SERP. This can be through a range of changes to product titles,
Descriptions, backend keywords and images. We also optimise brand store pages to include A+ content and increase conversion rate when a user wants to explore what your brand has to offer. We work with clients both through Vendor Central and Seller Central.
Paid Ads
We run paid ads for a range of e-commerce clients across sponsored products, sponsored brands and sponsored display. Combining paid campaigns with SEO product optimisation has led to some great results for our clients (add in case study stat). Using Amazon ads in conjunction with our proprietary technology platform, Polymetrics, allows our analysts to see Amazon data across multiple campaign types in one dashboard - if you’ve ever tried to pull a report from Amazon you’ll appreciate how advantageous this is! This speeds up optimisation and allows us to focus on strategic changes to accounts that will add value, like testing new formats.
Our team even won a 2021 UK Biddable Media Award for Best Use of Amazon Ads!
