WRP TV Episode 6: How to structure your Amazon brand store for success
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Summary
In this episode, Gary Reid, Jen Grant, and Lucy McNeile discuss the structure of brand pages on Amazon. They emphasize the importance of having a cohesive brand experience across all platforms and highlight the significance of the brand logo at the top of the page. They also recommend using videos and high-quality images to showcase products and create a sense of legitimacy. The hosts suggest organizing the brand page into different collections and subpages to make navigation easier for customers. They conclude by emphasizing the need to keep the brand page updated and relevant.
Takeaways
Create a cohesive brand experience across all platforms, including Amazon.
Use the brand logo prominently at the top of the brand page.
Incorporate videos and high-quality images to showcase products and add legitimacy to the brand.
Organize the brand page into different collections and subpages for easier navigation.
Keep the brand page updated and relevant to maintain customer interest.
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