Turning off brand saved £8,000 of budget, which when reinvested into non brand campaigns helped increase the visibility. Impression share increased by +20% and conversion volume through these campaigns was +60% higher.

Implementing paid ads on Amazon for a beauty client resulted in 33% uplift in revenue MoM

Rule based bidding for Amazon Sponsored Products drove incremental +16% revenue growth and +36% ROAS growth but was only effective for higher conversion volume campaigns

Month on month we’re continuing to see search volume grow through the Google grants account. Comparing last month to the first month of launch we’ve seen clicks through the grants account increase by 174%.